Case Studies

Profitable Ecommerce Growth in Practice

When we work with clients, we try to fully integrate. In many cases, we operate as an embedded part of the ecommerce or leadership team, aligning around clear commercial objectives and shared accountability.

This alignment and shared goals is generally what drives meaningful results.

Below you’ll find a selection of case studies structured around the real client journey, covering the challenge, the approach and the measurable outcome or profit driven results that followed.If you would like more detail, or prefer to speak directly with a client reference, just get in touch. We can talk through your goals and set up a chat with the right person.

Newbridge Silverware - Case Study

Petworld.ie - Case Study

Born & Bred - Case Study

Our Results

Delivering Profitable Growth

What You’ll See in Each Case Study
Each case study follows a consistent format so you can clearly understand:

The client context and commercial brief
The key strategic actions executed
The tools, platforms and processes used
The measurable revenue and profit impact
Direct client feedback

We try not present vanity metrics in isolation. Where results are shown, they are tied back to commercial objectives and operational improvement.

A focus on measurable outcomes
‍Our case studies highlight:

Clear strategic thinking
Structured implementation
Careful attention to margin and efficiency
Practical execution, not theory

You will see examples of:

Profit growth
Improved conversion and acquisition efficiency
Platform re builds and re platforms
P&L optimisation
Operational refinement
Embedded Fractional Director support

Every project is different, but we always try to ensure a consistent thread of clear objectives, disciplined execution and accountability to results.

If you would like more detail, or prefer to speak directly with a client reference, just get in touch. We can talk though your goals and set up a chat with the right person.

Testimonials

Happy clients and partners...

Top Notch!

Linzi Rooney, Owner, Born & Bred

“James and the FWD team have been a constant support to Born & Bred. They understand our numbers, our margins and the bigger picture of where we want to go”

Amazing Service

Edwina Byrne, FD, Newbridge Silverware

“An exceptional digital marketing and ecommerce partner. Professional, knowledgeable, and very easy to work with. They have helped us significantly improve our ecommerce performance and digital marketing efficiency.”

Highly professional

Mark McCloskey, MD, Evolve Clothing

"FWD feel more like a partner than a typical agency. They’re extremely tuned in to eCommerce, focus on the numbers that actually matter, and consistently bring practical, commercial thinking to the table."

Technical Expertise

John Coalter, Owner, Electrical World

“After working with FWD for more than 2 years I can say they understand e-commerce, they don't play a guessing game. They work on facts, figures and then action!”

Clarity & Process

Angela Skarmoutsos, Owner, Cosimac

“FWD has been nothing short of amazing. James & Chris have been fully involved and so helpful every step of the way, explaining processes and answering all of our endless questions!”

Analytical Growth

David Burleigh, Owner, Fishing Tackle & Bait

“FWD have been an outstanding partner for our business. The professional and analytical approach from James, Chris and the wider team has played a key role in driving our growth.”

Professional Management

Aquatics Revolution

“James took a very personalised approach to our business with a high degree of ownership and first class service. Nothing was ever too much trouble which is still how they approach our account. ”