We are the strategic partner for your ecommerce growth

Founded by Chris McEldowney and James Cave in 2023, FWD provides no bulls**t, honest, director level advice and implementation services to owners, boards and ecommerce teams, helping transform ecommerce businesses and drive net profit. Our proven strategies are built on over 40 years of combined industry experience and designed to help you scale, profitably.

• 40+ years of combined experience online.
• Extensive ecommerce platform & marketplace knowledge.
• Experience across D2C, B2C and B2B. Our team is global.
• Proven results with more than 100 merchants
• Technical expertise to develop custom products and solutions.

We’re a remote-first business with an HQ in Belfast, Northern Ireland. Our clients and staff are international, with teams working across markets with the purpose of helping online businesses grow, wherever they are in their journey.  You can get in touch with James or Chris directly via our Contact Us page or on LinkedIn - don't hesitate to reach out.

Good question...

Ok, so... In a nutshell, The route of our success so far has come from sticking to a few core values.

We are the trusted independent advisors and partners of some of the fastest growing ecommerce companies in the UK and Ireland. Our goal is to provide independent, intelligent, honest and practical advice and strategic solutions to companies taking their first or next steps in ecommerce. A little more on these key pillars below...‍

Independent
‍Advice and guidance in the smoke and mirrors world of online is far too often given with an ulterior motive. At FWD we of course partner with various platforms, agencies and service providers but we are importantly not tied to any of them. Our mission is to establish trusted long-term relationships with good businesses and good people. Our core product is our knowledge, advice and our integrity, and this will always come first before any affiliated service.

‍Intelligent
‍We've the experience and knowledge to cut through the noise and focus on the right solutions for your business at this time. Ecommerce is not one size fits all. Broad principles do apply, but they must be applied intelligently to each and every individual use case. 
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‍Honest
‍Speaking of honesty - we’re not a massive company. Our team is very small (7 staff, 7 trusted contractors), but very good. If you contact us, you’ll speak to James or Chris. If we think we can help you and we have the bandwidth to do so, we will. If there’s not a correct fit, we’ll tell you why and try to put you in touch with other good people.  Where we love a project and extra resources are required, we bring in that resource under our guidance and deliver. 

‍‍Practical
‍Successful solutions and strategies rely on the availability of financial and human resources available to implement them. We take great care to ensure that any advice we give realistically fits in with your overall business plans, goals and resources.  We’ll plan out a practical, step-by-step ecommerce journey that will take you where you need to go.

Sound interesting, or at least worth a quick chat to see if it's all bullshit or not?  

Book a call below and say hello! If you don’t ask, you’ll never know…   
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